From February 24 to 26, 2025, Farizon successfully held a brand launch and Farizon SV launch event at the Millbrook test site in the UK. About 140 media, dealers, and key customer guests from all over the UK were invited to the event. During a full-range test drive on city course, high-speed circuit, and hill route, they deeply experienced the new energy technology strength and full-range adaptability of the Farizon SV. This marks the official entry of this globally positioned electric commercial vehicle into the UK market and a breakthrough in the European high-end market, further accelerating the process of green logistics transformation in Europe.
As one of the world's top automotive test sites, the Millbrook test site features multi-dimensional professional tracks that consistently challenge vehicle performance to the highest standards. During the event, Farizon SV demonstrated its outstanding performance as a new energy commercial vehicle in three iconic scenarios: In the city course simulation scenario, the vehicle achieved agile handling on narrow streets with frequent start-and-stop, thanks to the exclusively-developed GXA-M architecture chassis. On the high-speed circuit, the vehicle's power output was strong and stable, providing precise acceleration feedback and braking response at high speeds. When faced with continuous steep inclines on the hill route, Farizon SV exhibited impressive sustained climbing capabilities. The multidimensional scenario testing confirmed the product's reliability and highlighted its diversified commercial value in urban distribution and intercity transportation across various terrains in the UK.
Tom Carney, Managing Director of Jameel Motors UK, a partner of Farizon, stated, "We already knew that the Farizon SV would be a unique product in this competitive segment, and now we know it will be ultra-competitive on price and significantly exceed expectations for standard specification, too — this dual advantage is generating significant interest among fleets in the industry."
As a global leader in new energy commercial vehicles, Farizon has always driven green transportation transformation through technological innovation. This brand launch in the UK represents Farizon’s continued commitment to providing European customers with efficient and low-carbon logistics solutions. It also demonstrates China’s R&D strength in new energy commercial vehicles and sets an innovative example for global market expansion. As the brand's globalization process accelerates, Farizon will continue to be user-centric and work with partners to build a sustainable future logistics ecosystem.